Journal of Public Policy and Marketing
The authors examine forces, policy failures, and the ensuing war and devastation of the marketing system of the former Yugoslavia. They provide an overview of the region and discuss food marketing's contributions to recovery. The authors then describe food-marketing institutions that have emerged from destruction and suggest some successful cases and best practices that can be leveraged to sustain peace and prosperity in the war-ravaged Balkans, as well as the broader global community.
Clifford J. Shultz II, Timothy J. Burkink, Bruno Grbac, Nataša Renko (2005) When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity. Journal of Public Policy & Marketing: May 2005, Vol. 24, No. 1, pp. 24-37.
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© American Marketing Association, 2005.