Journal of Public Policy & Marketing
The authors contend that solutions to the most pressing environmental challenges will result from understanding and solving social traps such as the commons dilemma. They propose a synthesis for analysis and action to suggest that marketing's stakeholders can cooperate to contribute solutions and ultimately develop programs that help ameliorate the tragedy of the commons.
Shultz, CJ and Holbrook, MB. "Marketing and the tragedy of the commons: a synthesis, commentary, and analysis for action" in Journal of Public Policy & Marketing 18(2), 1999.
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© American Marketing Association, 1999.