Document Type

Article

Publication Date

2016

Publication Title

Markets, Globalization & Development Review

Volume

1

Issue

2

Pages

1-23

Abstract

Markets and marketing are integral to human welfare and survival. When used however for the purposes of war and other systemically violent conflict, they can be devastating and pose an existential threat to humanity. Drawing on experience in war-ravaged and recovering economies, the author examines a stream of research on marketing systems disrupted or destroyed by war. Some underlying conditions and predictors of war and its peaceful resolution are introduced, including social traps and their mitigation or elimination. An argument is revisited for marketing as a form of constructive engagement, which must be implemented to affect and to develop equitable and sustainable marketing systems, flourishing communities, societal wellbeing and sustainable peace. The article concludes with some considerations for further research.

Comments

Author Posting © International Society of Markets and Development, 2016. This article is posted here by permission of the International Society of Markets and Development for personal use, not for redistribution. The article was published in Markets, Globalization & Development Review, Vol. 1, Iss. 2, 2016, http://digitalcommons.uri.edu/mgdr/vol1/iss2/2

Creative Commons License

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

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