Document Type

Article

Publication Date

6-2016

Publication Title

Journal of Advertising Education

Volume

20

Issue

1-2

Pages

44-53

Abstract

Advertising and public relations are complex practices, and it is challenging for educators to find instructors who can fulfill expertise across disciplines, particularly in creative applications involving technology. Team teaching is one approach to provide multiple proficiencies. This paper describes how two co-taught courses, Design for Advertising and Public Relations and Commercial Production for Advertising and Public Relations, were developed, delivered and assessed. A literature review of team teaching and creative instruction provides a framework for course designs and student surveys. Course evaluations and instructor reflections are the evidence used for evaluation. The study is important, as specialties from multiple practices, including those that require technology, are increasingly necessary for preparing students for these industries. The study adds to the literature about team teaching and provides a foundation for effectively collaborating on creative courses.

Identifier

1098-0482

Comments

Author Posting © Association for Education in Journalism and Mass Communication, 2016. This article is posted here by permission of the Association for Education in Journalism and Mass Communication for personal use, not for redistribution. The article was published in Journal of Advertising Education, Vol. 20, Iss. 1-2, June 2016, http://www.aejmc.org/home/

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Included in

Communication Commons

Share

COinS