Document Type

Presentation

Publication Date

10-27-2010

Abstract

Advertising promotes more than products and services, it also tells us how to look, act, and think. With a unique perspective from both professional and academic experiences, Dr. Morris’ research explores international advertising and how visuals can be read which highlight values found in different countries. Underlying social dimensions, that may otherwise go unnoticed because of their ”naturalness,” can be exposed.

Dr. Morris has more than 18 years of account management experience in the advertising industry and has traveled extensively in pursuit of her research interests in advertising, mass media, world culture, and visual literacy, aspects of which she teaches. Morris received her doctorate in 2004 from S.I. Newhouse School of Public Communication at Syracuse University.

Comments

Slides from a presentation delivered to Loyola University Chicago students and faculty on October 27, 2010 as part of the School of Communication's Faculty Speaker Series.

A video of the presentation is available on IgNation.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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