Document Type

Presentation

Publication Date

6-11-2004

Abstract

The research contributes knowledge about cultures and culture’s influence on advertisements. The study takes a macro-level perspective while identifying cultural differences that are linked to gender portrayal variations in advertisements. A model is built using 74 country economic and social statistics to arrive at cultural dimensions that are analyzed with a content analysis of magazine advertisements from 108 countries. Findings show stereotypical gender portrayals in advertisements throughout the world.

Identifier

UMI Number: 3135881

Comments

This is a presentation to accompany the author's dissertation, "Explicating Culture and Its Influence on Magazine Advertisements."

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Included in

Communication Commons

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