The research contributes knowledge about cultures and culture’s influence on advertisements. The study takes a macro-level perspective while identifying cultural differences that are linked to gender portrayal variations in advertisements. A model is built using 74 country economic and social statistics to arrive at cultural dimensions that are analyzed with a content analysis of magazine advertisements from 108 countries. Findings show stereotypical gender portrayals in advertisements throughout the world.
UMI Number: 3135881
Morris, P.K. (2004). Explicating culture and its influence on magazine advertisements. (Doctoral dissertation defense presentation, Syracuse University).
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Copyright © 2004 Pamela K. Morris