Date of Award

2013

Degree Type

Thesis

Degree Name

Master of Arts (MA)

Department

Psychology

Abstract

Determining factors that encourage thinking and attending to information is an important aspect of working to help people learn more effectively. Characteristics of presenters have been found to be cues for information processing, related to the results of those being presented to. It was found that both client's liking and perceived expertise of the presenter were related to both program satisfaction and learning of educational materials. Determining factors that encourage thinking and attending to information is an important aspect of working to help people learn more effectively. Characteristics of presenters have been found to be cues for information processing, related to the results of those being presented to. It was found that both client's liking and perceived expertise of the presenter were related to both program satisfaction and learning of educational materials.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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