Date of Award
Master of Arts (MA)
To explore the effect of social tuning on individual's implicit prejudice, college students were brought into a lab to perform several tasks. Likability of the experimenter was manipulated in order to motivate individuals to socially tune or not (likable, dislikable). Ostensible attitudes of the experimenter were also manipulated (egalitarian, no known attitude). After these manipulations, students completed several Implicit Associations Tests (IATs). Results were analyzed using a factorial ANOVA design (2 (affiliative motivation: high, low) X 2 (views: egalitarian, control), revealing no interactions of likability or attitudes. I discuss the implications of these findings and explore possible solutions.
Daniel, Amanda Renee, "Understanding the Mechanism Behind Social Tuning of Automatic Prejudice: Attitudinal Alignment Or Social Norms?" (2014). Master's Theses. 2498.
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Copyright © 2014 Amanda Renee Daniel