Date of Award
Master of Arts (MA)
The proposed research study deals with Latino groups' stereotypes, the content that makes up those stereotypes, and the effects the stereotypes have on Latinos' general well-being. This project investigates the origins of stereotype content using a general theory of stereotype content that is composed of two theories: social role theory (Eagly et al., 2000) and the stereotype content model (Fiske et al., 2003; Fiske et al., 1999). Short questionnaires on three different Latino groups in American society were completed by non-Latino respondents in the Chicago area, and an extended questionnaire on Latino groups was completed by Latino respondents in the Chicago area. This research is aimed to produce a better understanding of Latino stereotype content as perceived by the non-Latino and Latino public, stereotype change from before the highly-debated immigration issue to the present, and the impact of Latino stereotypes on Latino groups' self-esteem and future outlook.
Villalpando, Sandra, "A Multi-Model Assessment of Stereotype Content of Three Latino Groups" (2009). Master's Theses. 536.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Copyright © 2009 Sandra Villalpando