Date of Award


Degree Type


Degree Name

Master of Arts (MA)




Attitude ambivalence is the attitude actor's simultaneous possession of both negative and positive affect toward an attitude object. The competing affect produces tension, creating attitude ambivalence. In the present project, the attitude object is the United States of America. Students in Tunisia (a predominately Muslim nation) were asked specific questions about American foreign policy and American popular culture (n = 17). These two aspects of the `America' attitude object are expected to produce attitude ambivalence as the Tunisian students should express positive affect toward American popular culture and negative affect toward American foreign policy. A pencil and paper survey featuring several questions about specific foreign policy tenants (e.g. America's activities in the Middle East, America's diplomatic relationship with the Arab and Muslim world) and popular culture (e.g., attitudes about American movies, music, and television, the reconciliation of American values with the values of Islam in pop culture media). The study found that this demarcation of the `America' attitude object into foreign policy and popular culture is not one that produces ambivalence bur rather strong feelings about foreign policy and indifference toward popular culture. Two groups of American students, one group with presumed foreign policy knowledge (n = 26) and one without such knowledge (n=29) were also questioned to provide contrast.

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Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.