Major
Business Administration
Anticipated Graduation Year
2027
Access Type
Open Access
Abstract
Our project explores the development of a strategic marketing mix for Chicago Fair Trade Day, an annual event promoting ethical consumerism and sustainable business practices. Through this approach, we seek to drive up attendance, boost sales for fair trade vendors, and reinforce Chicago's role as a leader in ethical trade. The findings from this project will offer insights into effectively marketing fair trade initiatives and fostering consumer advocacy for sustainable commerce.
Community Partners
Chicago Fair Trade
Faculty Mentors & Instructors
Dr. Stacy Beran Neier
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Be Here For Fair Trade
Our project explores the development of a strategic marketing mix for Chicago Fair Trade Day, an annual event promoting ethical consumerism and sustainable business practices. Through this approach, we seek to drive up attendance, boost sales for fair trade vendors, and reinforce Chicago's role as a leader in ethical trade. The findings from this project will offer insights into effectively marketing fair trade initiatives and fostering consumer advocacy for sustainable commerce.