Major
Business Administration
Anticipated Graduation Year
2025
Access Type
Open Access
Abstract
This study examines how design elements of data visualizations affect attention and urgency toward climate change. Specifically, we focused on climate crisis data visualizations, adjusting the position of key takeaways and manipulating images to amplify the message. Our experimental conditions enabled us to show how viewers interpreted the climate data visualizations and how viewers engaged with the visualizations. In our study, we utilized eye-tracking technology to gain insights into how participants process information while observing the impact on viewer attitudes via surveys. The outcomes help us recommend the best ways to present climate change visualizations to capture viewers' attention.
Faculty Mentors & Instructors
Dinko Bačić, PhD, Assistant Professor of Information Systems, Director, UX and Biometrics Lab
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
The Highest Stakes Data Visualizations: Climate Change Data
This study examines how design elements of data visualizations affect attention and urgency toward climate change. Specifically, we focused on climate crisis data visualizations, adjusting the position of key takeaways and manipulating images to amplify the message. Our experimental conditions enabled us to show how viewers interpreted the climate data visualizations and how viewers engaged with the visualizations. In our study, we utilized eye-tracking technology to gain insights into how participants process information while observing the impact on viewer attitudes via surveys. The outcomes help us recommend the best ways to present climate change visualizations to capture viewers' attention.