Major

Business Administration

Anticipated Graduation Year

2021

Access Type

Open Access

Abstract

This research project was done during our team's time in our Marketing Research Experiential Learning course. The proposed research methodology is for our client, Onward Chicago, which is a high-end elevated casual dining experience located in Rogers Park, right across Sheridan from Loyola's Lake Shore Campus. Our research will focus on students' perceptions of Onward and their preferences, behaviors, and habits for dining out.

Community Partners

Onward Chicago

Faculty Mentors & Instructors

Stacy Neier, Senior Lecturer, Quinlan School of Business

Supported By

Morgan Olszewski, Director of Operations, Onward Chicago

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Student Perceptions of Onward Chicago

This research project was done during our team's time in our Marketing Research Experiential Learning course. The proposed research methodology is for our client, Onward Chicago, which is a high-end elevated casual dining experience located in Rogers Park, right across Sheridan from Loyola's Lake Shore Campus. Our research will focus on students' perceptions of Onward and their preferences, behaviors, and habits for dining out.