Advances in Consumer Research
Association for Consumer Research
Patient-physician relationship models previously identified in research do not always capture the full range of consumers’ experiences as they engage in difficult, preference-based decisions. Examining the context of individuals seeking infertility treatment, we identify a new Peripheral Model of patient-physician relationship, whereby the physician’s role is perceived as rather inconsequential.
Zayer, Linda Tuncay; Otnes, Cele C.; and Fischer, Eileen M.. Exploring Patient-Provider Relationships in Preference-Based Health Care Choices. Advances in Consumer Research, 44, : 26-31, 2016. Retrieved from Loyola eCommons, School of Business: Faculty Publications and Other Works,
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