Document Type

Article

Publication Date

2016

Publication Title

Advances in Consumer Research

Volume

44

Pages

26-31

Publisher Name

Association for Consumer Research

Abstract

Patient-physician relationship models previously identified in research do not always capture the full range of consumers’ experiences as they engage in difficult, preference-based decisions. Examining the context of individuals seeking infertility treatment, we identify a new Peripheral Model of patient-physician relationship, whereby the physician’s role is perceived as rather inconsequential.

Comments

Author Posting. © Association for Consumer Research 2016. This article is posted here by permission of the ACR for personal use, not for redistribution. The article was published in Advances in Consumer Research, vol. 44, 2016, http://acrwebsite.org/volumes/1022261/volumes/v44/NA-44

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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