Advancing the ‘Base of the Pyramid’ Debate

Authors

Nancy E. Landrum, Loyola University ChicagoFollow

Document Type

Article

Publication Date

2007

Publication Title

Strategic Management Review

Volume

1

Issue

1

Pages

1-12

Comments

Author Posting © Global Business Association 2007. This article is posted here by permission of the Global Business Association for personal use, not for redistribution. The article was published in the Strategic Management Review, 2007, http://strategicmanagementreview.org/

Recommended Citation

Landrum, N. (2007). Advancing the ‘base of the pyramid’ debate. Strategic Management Review, 1(1): 1-12.

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Copyright Statement

© Global Business Association 2007