Document Type

Book Chapter

Publication Date

5-31-2017

Publication Title

Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail

Pages

3-34

Publisher Name

Routledge

Publisher Location

New York, NY

Abstract

A chapter written by Jenna Drenten for Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (2017).

Identifier

9781138107557

Comments

Author Posting. © Taylor & Francis 2017. This chapter is posted here by permission of Taylor & Francis for personal use, not for redistribution. The chapter was published in Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail, 2017, https://www.routledge.com/Online-Consumer-Behavior-Theory-and-Research-in-Social-Media-Advertising/Close-Scheinbaum/p/book/9781848729698

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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