Document Type


Publication Date

Spring 1997

Publication Title

The Journal of Public Policy & Marketing






Geopolitical events have forced many countries in Southeast Asia to transform from centrally planned to market-oriented economies. The authors review the literature and introduce a model to help explain the forces and factors that seem to affect the success of Southeast Asian transition policies. The authors submit that though Southeast Asian gradualism or constrained capitalism continues to produce positive macroeconomic results and consumption opportunities, more expansive reform policies eventually could be required if these transition economies are to continue to prosper and enhance the welfare of their people. They conclude by discussing marketing implications and directions for further research.


Author Posting. © American Marketing Association, 1997. This article is posted here by permission of the American Marketing Association for personal use, not for redistribution. The article was published in The Journal of Public Policy & Marketing, Volume 16, Issue 1, 1997.

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