Santa Barbara, CA
Strategies for marketing small businesses.
According to the Wall Street Journal, 572,900 new businesses were started in the United States in 2003—and 554,800 businesses failed that same year. Perhaps that dismal statistic comes from the fact that more than 95 percent of all small, new businesses make one or more of the four major marketing strategy mistakes identified in this book.
Stasch, S. F. (2010). Creating a successful marketing strategy for your small new business. Santa Barbara, Calif: Praeger/ABC-CLIO.
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Copyright 2010 by Stanley F. Stasch.