Journal of Research for Consumers
Recent statistics indicate that youth continue to engage in a wide variety of risky behaviours in spite of significant investment devoted to improving their well-being. One possible factor is a paternalistic view in understanding risk and promoting well-being. Participants in the Youth and Risk track of the Transformative Consumer Research conference challenge the paternalistic view, arguing in this paper for a more inclusive perspective that requires a reexamination of the nature of risk. The paternalistic view is discussed, and then countered with a more participatory approach that develops a role for youth in research in order to achieve socially desirable outcomes.
Mason, Marlys J.; Tanner, John F.; Piacentini, Maria; Freeman, Dan; Anastasia, Trena; Batat, Wided; Boland, Wendy; Canbulut, Murad; Drenten, Jenna M.; Hamby, Anne; Rangan, Priyamvadha; and Yang, Zhiyong. Youth and Risky Consumption: Moving Toward a Transformative Approach. Journal of Research for Consumers, 19, : 1-8, 2011. Retrieved from Loyola eCommons, School of Business: Faculty Publications and Other Works,
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© Journal of Research for Consumers, 2011.