Document Type
Article
Publication Date
3-1-2020
Publication Title
Journal of Macromarketing
Volume
40
Issue
1
Pages
128-143
Publisher Name
Sage
Abstract
The global refugee crisis reveals refugees and other forcibly displaced persons (FDP) are uniquely vulnerable consumers on a dynamic pathway precipitated by trigger events that have disrupted or fractured marketing systems requisite for safety and well-being, resulting in dangerous journeys to temporary or permanent settlements. The Syrian Conflict is introduced to contextualize the challenges along the pathway and to show that a more Humanitarian Marketing System, spanning time, space and other systems, brings opportunities for governments, NGOs and businesses to cooperate and to provide FDP with resources, which enhance connectedness, reduce vulnerabilities and suffering, illuminate good practices and enable FDP to flourish when resettled. The authors discuss research-opportunities to facilitate further understanding, to develop and repair marketing systems, and to enhance the well-being of FDP and other stakeholders of the crisis.
Recommended Citation
Shultz, Clifford J.; Barrios, Andres; Krasnikov, Alexander V.; Becker, Ingrid; Bennett, Aronte M.; Emile, Renu; Hokkinen, Maria; Pennington, Julia R.; Santos, Marcos; and Sierra, Jaime. The Global Refugee Crisis: Pathway for a More Humanitarian Solution. Journal of Macromarketing, 40, 1: 128-143, 2020. Retrieved from Loyola eCommons, School of Business: Faculty Publications and Other Works, http://dx.doi.org/10.1177/0276146719896390
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Copyright Statement
© The Authors, 2020.
Comments
Author Posting © The Authors, 2020. This is the author's version of the work. It is posted here by permission of the Authors for personal use, not for redistribution. The definitive version was published in Journal of Macromarketing, Volume 40, Issue 1, March 2020. https://doi.org/10.1177/0276146719896390