Orientations for Marketing Systems: The Leisure Alternative

Authors

Raymond Benton Jr., Loyola University ChicagoFollow

Document Type

Book Chapter

Publication Date

1988

Publication Title

Marketing: a Return to Broader Dimensions

Comments

Author Posting. © American Marketing Association, 1988. This chapter is posted here by permission of the American Marketing Association for personal use, not for redistribution. The article was published in Marketing: a Return to Broader Dimensions, edited by Stanley Shapiro and AH Walle.

Recommended Citation

Benton, R. "Orientations for marketing systems: the leisure alternative" in Marketing: a return to broader Dimensions, edited by Stanley Shapiro and AH Walle. Chicago: American Marketing Association, 1988, pp. 349-353.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Copyright Statement

© American Marketing Association, 1988.