Document Type

Conference Proceeding

Publication Date


Publication Title

Proceedings of the 40th Annual Macromarketing Conference



Publisher Name

Macromarketing Society, Inc.

Publisher Location

Chicago, IL


In this presentation, we share findings from a longitudinal study—twenty years and counting—on the role of Arizona in the war and the peace in this highly contested region of Bosnia. Data were/are collected via site observations and retrospective interviews to explore the emergence of entrepreneurship in Brčko, Bosnia before, during and after the war. A synthesis and assessment of findings led to the exploration of the ways that the terms of Dayton and the implementation of Dayton by NATO IFOR, Task Force Eagle, 1st Armored Division (November and December 1995) and 1st Infantry Division (1996-2004), US Army, contributed to the structural development of Arizona. Our research contributes a macromarketing perspective to further understanding of the role of entrepreneurs and the international community in market re-development in post-conflict states.




Author Posting. © Clifford J. Shultz, 2015. The article is posted here for personal use, not for redistribution. The definitive version was published in Proceedings of the 40th Annual Macromarketing Conference, (2015)

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This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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