Document Type
Conference Proceeding
Publication Date
6-2015
Publication Title
Proceedings of the 40th Annual Macromarketing Conference
Pages
303-305
Publisher Name
Macromarketing Society, Inc.
Publisher Location
Chicago, IL
Abstract
This special session assembles scholars from various countries with keen interests in the marketing and societal dynamics of the world’s most popular sporting spectacle, the FIFA World Cup. It builds on a stream of research in, for example, ethology (e.g., Morris 1981) economics (e.g., Kuper and Szymanski 2014) consumer behavior (e.g., Shultz 1998; Tavassoli, Shultz and Fitzimons 1995), marketing (e.g., Shultz et al. 2010) and macromarketing (Shultz and Burgess 2011) that explores the systemic complexities of this enormous, global extravaganza and the extent to which it benefits and/or harms myriad players, fans, local and global consumers, companies, governments, societies and the environment.
Identifier
2168-1481
Recommended Citation
Shultz, Clifford J.; Castilhos, Rodrigo; Fajardo, Andres Alberto Barrios; Grbac, Bruno; Chatzidakis, Andreas; Nill, Alexander; and Peštek, Almir. The FIFA World Cup: Analyses and Interpretations of the World’s Biggest Sporting Spectacle. Proceedings of the 40th Annual Macromarketing Conference, , : 303-305, 2015. Retrieved from Loyola eCommons, School of Business: Faculty Publications and Other Works,
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Copyright Statement
© Clifford J. Shultz, 2015
Comments
Author Posting. Clifford J. Shultz, 2015. The article is posted here for personal use, not for redistribution. The definitive version was published in Proceedings of the 40th Annual Macromarketing Conference, (2015) http://macromarketing.org/macromarketing-conference/past-conference-proceedings/