How do advertising messages differ in 2006 when the economy was on its way up, as compared to in 2009, just after a recession had been declared? This research focuses on the differences in newspaper advertising sponsored by financial institutions, from banks to investment companies. A content analysis of over 550 financial ads finds differences, in the number of ads and the content of ads. Findings should be of interest to academics, practitioners, and policymakers.
Morris, P.K. (2010). Advertising and the Mortgage Crisis: A Content Analysis. Paper presented at NCA in San Fransisco.
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Copyright © 2010 Pamela K. Morris