Date of Award


Degree Type


Degree Name

Master of Arts (MA)




Rietzschel, Nijstad, and Stroebe (2007) have demonstrated the benefits of "deep exploration" on creative idea generation. The current study attempted to refine this understanding by differentiating whether this effect is due simply to the number of ideas generated within a specific semantic category (fluency) or the way in which semantic categories are explored (clustering). Four conditions compared maximum versus minimum clustering crossed with nominal and interacting groups, with total quantity and fluency held constant. The unique effects of these manipulations on the total number of high-quality ideas generated, as well as the specific number of highly original and highly feasible ideas generated during brainwriting sessions, were measured. The results provide tentative support for the idea that over the course of a brainstorming session, a minimum clustering paradigm is better suited toward generating more high-quality ideas and more highly-original ideas.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.