Date of Award
Master of Arts (MA)
The present research examines whether Communication Source Gender influences a message recipients' level of Open-Minded Cognition, and whether Ambivalent Sexism moderates this effect. Participants were asked to think of themselves as part of a military panel which considers proposals to military spending. Then after reading a proposal from either Cassandra Smith or David Smith, participants were asked to indicate whether they would be open to hearing more from the author. Participants were then instructed to complete the Ambivalent Sexism Inventory (Glick & Fiske, 1996). In total there were 395 participants in this study. Results show that there was no main effect of Source Gender on Ambivalent Sexism, Ambivalent Sexism was negatively related to Open-Mindedness. Although not achieving significance, there was a borderline interaction between Ambivalent Sexism and Source Gender that matched the predicted pattern.
Galman, Tanyelle Annette, "Does Manipulating Source Gender Predict a Person's Open-Mindedness as a Function of Sexism?" (2021). Master's Theses. 4388.
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