Document Type

Article

Publication Date

Spring 2005

Publication Title

Journal of Agribusiness

Volume

23

Issue

1

Abstract

Agribusiness is moving from farm to market centric, where effective activities anticipate and respond to customers, markets, and the systems in which they function. This evolution requires a broader conceptualization and more accurate definition, to convey a more dynamic, systemic, and integrative discipline, which increasingly is committed to value creation and the sustainable orchestration of food, fiber, and renewable resources. We discuss the forces driving this shift to the market, offer a new and more representative definition of agribusiness, provide models to illustrate some of the most compelling trends, and articulate key elements and implications of those models.

Comments

Author Posting. © 2005 Agricultural Economics Association of Georgia. This article is posted here by permission of the Agricultural Economics Association of Georgia for personal use, not for redistribution. The article was published in Journal of Agribusiness, Volume 23, Issue 1, 2005.

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This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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