Document Type
Article
Publication Date
2005
Publication Title
Ekonomski Pregled
Volume
56
Issue
11
Abstract
A well-functioning food marketing system contributes greatly to domestic socio-economic development and global connectivity during periods of recovery and/or transition. Gavrilović, an established and historically successful company, i.e., an “Oldie-but-Goody,” is a case study in survival and adaptation; ultimately perhaps a model for other food marketing companies that must overcome rigorous geographical, social, political and economic challenges. This paper discusses food marketing systems and their development, provides a brief overview of Croatia’s food marketing system, and shares some lessons and best practices from Gavrilović.
Identifier
339.13.025.88 (497.5)
Recommended Citation
Shultz, CJ, B Crnjak-Karanović, and S Renko. "Evolving food marketing systems in recovering economies: some lessons from Croatia’s Gavrilović and emerging ‘oldies-but-goodies’" in Ekonomski Pregled 56(11), 2005.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Copyright Statement
© Hrvatsko društvo ekonomista, 2005.
Comments
Author Posting. © Hrvatsko društvo ekonomista, 2005. This is the author's version of the work. It is posted here by permission of the Hrvatsko društvo ekonomista for personal use, not for redistribution. The definitive version was published in Ekonomski Pregled, Volume 56, Issue 11, 2005.