When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity

Authors

Clifford J. Shultz, Loyola University ChicagoFollow
Timothy J. Burkink, University of Nebraska
Bruno Grbac, University of Rijeka
Natasa Renko, University of Zagreb

Document Type

Article

Publication Date

5-2005

Publication Title

Journal of Public Policy and Marketing

Volume

24

Issue

1

Abstract

The authors examine forces, policy failures, and the ensuing war and devastation of the marketing system of the former Yugoslavia. They provide an overview of the region and discuss food marketing's contributions to recovery. The authors then describe food-marketing institutions that have emerged from destruction and suggest some successful cases and best practices that can be leveraged to sustain peace and prosperity in the war-ravaged Balkans, as well as the broader global community.

Comments

Author Posting © American Marketing Association, 2005. This article is posted here by permission of the American Marketing Association for personal use, not for redistribution. The article was published in Journal of Public Policy and Marketing, Volume 24, Issue 1, May 2005, http://dx.doi.org/10.1509/jppm.24.1.24.63897

Recommended Citation

Clifford J. Shultz II, Timothy J. Burkink, Bruno Grbac, Nataša Renko (2005) When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery, Sustainable Peace, and Prosperity. Journal of Public Policy & Marketing: May 2005, Vol. 24, No. 1, pp. 24-37.

Creative Commons License

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Copyright Statement

© American Marketing Association, 2005.