Document Type
Presentation
Publication Date
6-2011
Publication Title
The New World: Macromarketing Yesterday, Today and Tomorrow
Pages
283-284
Publisher Name
The Macromarketing Society, Inc.
Publisher Location
Chicago, IL
Abstract
This roundtable session was delivered at the 36th Annual Macromarketing Conference in Williamsburg Virginia, June 2011. The purpose of this roundtable was to generate a critical debate about the politics of macromarketing.
Participants:
Ray Benton, Loyola University Chicago, USA
Alan Bradshaw, Royal Holloway College – University of London, UK
Janice Denegri-Knott, University of Bournemouth, UK
Sanford Grossbart, University of Nebraska, USA
Pia Polsa, HANKEN School of Economics, Finland
Ben Wooliscroft, University of Otago, NZ
Detlev Zwick, York University, Canada
Identifier
978-0-9795440-3-3
Recommended Citation
Bradshaw, Alan and Zwick, Detlev. The Politics of Macromarketing delivered as part of the Plenary Roundtable on Macromarketing and Politics. The New World: Macromarketing Yesterday, Today and Tomorrow, , : 283-284, 2011. Retrieved from Loyola eCommons, School of Business: Faculty Publications and Other Works,
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Copyright Statement
© The Authors 2011
Comments
Author Posting. © The Authors 2011. This work is posted here by permission of the Macromarketing Society for personal sue, not for redistribution. The work was published in the Proceedings of the 36th Annual Macromarketing Conference, The New World: Macromarketing Yesterday, Today and Tomorrow, 2011, http://society.macromarketing.org/assets/proceedings/2011-macromarketing-proceedings.pdf