Document Type

Presentation

Publication Date

6-2011

Publication Title

The New World: Macromarketing Yesterday, Today and Tomorrow

Pages

283-284

Publisher Name

The Macromarketing Society, Inc.

Publisher Location

Chicago, IL

Abstract

This roundtable session was delivered at the 36th Annual Macromarketing Conference in Williamsburg Virginia, June 2011. The purpose of this roundtable was to generate a critical debate about the politics of macromarketing.

Participants:

Ray Benton, Loyola University Chicago, USA

Alan Bradshaw, Royal Holloway College – University of London, UK

Janice Denegri-Knott, University of Bournemouth, UK

Sanford Grossbart, University of Nebraska, USA

Pia Polsa, HANKEN School of Economics, Finland

Ben Wooliscroft, University of Otago, NZ

Detlev Zwick, York University, Canada

Identifier

978-0-9795440-3-3

Comments

Author Posting. © The Authors 2011. This work is posted here by permission of the Macromarketing Society for personal sue, not for redistribution. The work was published in the Proceedings of the 36th Annual Macromarketing Conference, The New World: Macromarketing Yesterday, Today and Tomorrow, 2011, http://society.macromarketing.org/assets/proceedings/2011-macromarketing-proceedings.pdf

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Business Commons

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