The New World: Macromarketing Yesterday, Today and Tomorrow
The Macromarketing Society, Inc.
This roundtable session was delivered at the 36th Annual Macromarketing Conference in Williamsburg Virginia, June 2011. The purpose of this roundtable was to generate a critical debate about the politics of macromarketing.
Ray Benton, Loyola University Chicago, USA
Alan Bradshaw, Royal Holloway College – University of London, UK
Janice Denegri-Knott, University of Bournemouth, UK
Sanford Grossbart, University of Nebraska, USA
Pia Polsa, HANKEN School of Economics, Finland
Ben Wooliscroft, University of Otago, NZ
Detlev Zwick, York University, Canada
Bradshaw, Alan and Zwick, Detlev. The Politics of Macromarketing delivered as part of the Plenary Roundtable on Macromarketing and Politics. The New World: Macromarketing Yesterday, Today and Tomorrow, , : 283-284, 2011. Retrieved from Loyola eCommons, School of Business: Faculty Publications and Other Works,
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© The Authors 2011