Document Type
Article
Publication Date
2012
Publication Title
Tržišite / Market
Volume
24
Issue
1
Pages
103-116
Publisher Name
University of Zagreb
Abstract
After Christmas, back-to-school is the most important season for all retailers.4 Yet, consumer behavior research overlooks this ritual. This paper presents fi ndings from observational and interview data collected at Borovo shoe stores in Croatia in 2010. It considers how research from the back-to-school context contributes to the theories of intergenerational infl uence for brands5 and children as marketplace actors
Identifier
UDK 658.89-057.874:658.626
Recommended Citation
Sredl, Katherine; Renko, Nataša; and Butigan, Ružica. Intergenerational Influence and Rituals: Children’s Behavior and the New School Year. Tržišite / Market, 24, 1: 103-116, 2012. Retrieved from Loyola eCommons, School of Business: Faculty Publications and Other Works,
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Copyright Statement
© University of Zagreb, 2012.
Comments
Author Posting © University of Zagreb, 2012. This article is posted here by permission of the University of Zagreb for personal use, not for redistribution. The article was published in Tržišite / Market, Volume 24, Issue 1, 2012, https://hrcak.srce.hr/index.php?show=toc&id_broj=6910