Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action

Authors

Clifford J. Shultz, Loyola University ChicagoFollow
Morris B. Holbrook, Columbia University

Document Type

Article

Publication Date

Fall 1999

Publication Title

Journal of Public Policy & Marketing

Volume

18

Issue

2

Abstract

The authors contend that solutions to the most pressing environmental challenges will result from understanding and solving social traps such as the commons dilemma. They propose a synthesis for analysis and action to suggest that marketing's stakeholders can cooperate to contribute solutions and ultimately develop programs that help ameliorate the tragedy of the commons.

Comments

Author Posting © American Marketing Association, 1999. This article is posted here by permission of the American Marketing Association for personal use, not for redistribution. The article was published in the Journal of Public Policy & Marketing, Volume 18, Issue 2, Fall 1999.

Recommended Citation

Shultz, CJ and Holbrook, MB. "Marketing and the tragedy of the commons: a synthesis, commentary, and analysis for action" in Journal of Public Policy & Marketing 18(2), 1999.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Copyright Statement

© American Marketing Association, 1999.