Document Type
Article
Publication Date
12-1-2019
Publication Title
Journal of Macromarketing
Volume
39
Issue
4
Pages
368-384
Publisher Name
Sage
Abstract
War and other violent conflicts greatly degrade a country’s economic, social, and marketing systems. In the aftermath of conflict, national and international organizations develop different strategies, such as business development, aimed at the reconstruction of these systems. This article draws on boundary theory to frame the way in which entrepreneurship can help ex-militants to discard war-activities and to reintegrate peacefully and productively into a peace-time economy. An interpretive study examining the life-narratives of former militants of illegal groups involved in Colombia’s armed conflict – the world’s longest, lasting 52 years – regarding their business start-ups was designed and administered. Findings extend current Macromarketing and Entrepreneurship literature by showing how policies and entrepreneurial business practices in recovering marketing systems can help ex-militants to overcome discrimination, to transform their identities and to reintegrate peacefully into civil society, which in turn may portend a more inclusive and equitable marketing system and robust national economy.
Recommended Citation
Barrios Fajardo, Andres; Shultz, Clifford J.; and Montes Joya, Juan Carlos. Entrepreneurship as Boundary Object: Toward Reintegration of Colombia’s Ex-Militants into Civil Society. Journal of Macromarketing, 39, 4: 368-384, 2019. Retrieved from Loyola eCommons, School of Business: Faculty Publications and Other Works, http://dx.doi.org/10.1177/0276146719884606
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Copyright Statement
© The Authors, 2019.
Comments
Author Posting © The Authors, 2019. This is the author's version of the work. It is posted here by permission of the Authors for personal use, not for redistribution. The definitive version was published in Journal of Macromarketing, Volume 39, Issue 4, December, 2019. https://doi.org/10.1177/0276146719884606