Date of Award
1995
Degree Type
Thesis
Degree Name
Master of Arts (MA)
Department
Psychology
Recommended Citation
Liewald, Elke, "The Mediating Effect of Self-Referencing in Consumer Responses: Effect of Message Recipient's Sex and Gender Role and Sex of Message Communicator(s) on Responses to and Evaluations of a Radio Ad" (1995). Master's Theses. 4144.
https://ecommons.luc.edu/luc_theses/4144
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Copyright Statement
Copyright © 1995 Elke Liewald
