Human stereotypes are more complicated and subtle than scholars or lay people often think. Based on the EPA (i.e., evaluation, potency and accuracy) theory of stereotypes (Lee, 2011; Lee, B., W. & Luo, 2007; Lee, J., & McCauley, 2013; Lee, McCauley & Jussim, 2013; Lee, V. S., & Ma, 2007), it was hypothesized and found that stereotypes of Asian Americans are derived on the basis of both evaluative considerations (prejudice) and a realistic assessment of group characteristics. This produces a pattern of stereotypic judgments that contains both agreement and disagreement when comparing stereotypes of Asian Americans among different perceiver groups (European Americans, non-Asian MinorityAmericans). The results of the present study also highlight complexities that arise when one considers the effect of inter-group contact on stereotyping. Specifically, an increase in the frequency of inter-group contact was associated with a reduction in negative stereotyping, whereas an increase in the quality or closeness of intergroup contact was associated with an increase in negative stereotyping. It is concluded that inter-group stereotyping reflects a complex mixture of psychological processes that are in need of further investigation.
Yueh-Ting Lee, Victor C. Ottati, Canchu Lin, Sydney Xinni Chan (2014). How Are Asian Americans Seen and Evaluated? ExaminingEthnic Stereotypes and their Cultural Complexity. Cross-Cultural Communication, 10(2), 98-111. Available from: http//www.cscanada.net/index.php/ccc/article/view/4625 DOI: http://dx.doi.org/10.3968/4625
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
© Canadian Academy of Oriental and Occidental Culture, 2014.