Presentation Title

Project Cannonball

Major

Business Administration

Anticipated Graduation Year

2022

Access Type

Open Access

Abstract

Our main goal for this project have been to assess the practicality, viability, and potential tourism growth for a STEAM learning urban waterpark located in Chicago. As stated in our project brief, a main problem to solve with this endeavor is creating a recreational space where people of all age groups (primarily children and their parents) can enjoy themselves and have a memorable experience. In summary, Chicago Fun needs insight as to making this landmark a "sticky environment." This goal has its obstacles, as this experience does not exist in in urban setting like Chicago. Neilson Norman Group's "User Research for Non-Existent Products" has aided us in our brainstorming tactics and user research endeavors. A goal of ours has also been using our best judgement to decide whether or not this project should be advertised with the "fun" experience at the forefront, or with the STEAM learning engagement at the forefront; a decision which ultimately comes down to who you are communicating with in a given moment.

Faculty Mentors & Instructors

Dr. Stacy Neier Beran, Senior Ignatian Lecturer, Marketing Department

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Project Cannonball

Our main goal for this project have been to assess the practicality, viability, and potential tourism growth for a STEAM learning urban waterpark located in Chicago. As stated in our project brief, a main problem to solve with this endeavor is creating a recreational space where people of all age groups (primarily children and their parents) can enjoy themselves and have a memorable experience. In summary, Chicago Fun needs insight as to making this landmark a "sticky environment." This goal has its obstacles, as this experience does not exist in in urban setting like Chicago. Neilson Norman Group's "User Research for Non-Existent Products" has aided us in our brainstorming tactics and user research endeavors. A goal of ours has also been using our best judgement to decide whether or not this project should be advertised with the "fun" experience at the forefront, or with the STEAM learning engagement at the forefront; a decision which ultimately comes down to who you are communicating with in a given moment.