Presenter Information

Juveriya AliFollow
Noah FreyFollow

Major

Business Administration

Anticipated Graduation Year

2021

Access Type

Restricted Access

Abstract

Our project is focused on the research conducted towards Helix Chicago, an impressive mission-driven brand that tackles the major issue of teen and young adult unemployment by creating a third wave coffee shop and community center. Our presentation provides design thinking research to better market to their target audience in order to generate sales and increase community involvement.

Community Partners

Helix Chicago

Faculty Mentors & Instructors

Stacy Neier Beran, Senior Ignatian Lecturer, Department of Marketing

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Share

COinS
 

Helix Chicago Insight and Action Report

Our project is focused on the research conducted towards Helix Chicago, an impressive mission-driven brand that tackles the major issue of teen and young adult unemployment by creating a third wave coffee shop and community center. Our presentation provides design thinking research to better market to their target audience in order to generate sales and increase community involvement.