Major
Business Administration
Anticipated Graduation Year
2021
Access Type
Restricted Access
Abstract
Our project is focused on the research conducted towards Helix Chicago, an impressive mission-driven brand that tackles the major issue of teen and young adult unemployment by creating a third wave coffee shop and community center. Our presentation provides design thinking research to better market to their target audience in order to generate sales and increase community involvement.
Community Partners
Helix Chicago
Faculty Mentors & Instructors
Stacy Neier Beran, Senior Ignatian Lecturer, Department of Marketing
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Helix Chicago Insight and Action Report
Our project is focused on the research conducted towards Helix Chicago, an impressive mission-driven brand that tackles the major issue of teen and young adult unemployment by creating a third wave coffee shop and community center. Our presentation provides design thinking research to better market to their target audience in order to generate sales and increase community involvement.