Document Type

Article

Publication Date

2005

Publication Title

Ekonomski Pregled

Volume

56

Issue

11

Abstract

A well-functioning food marketing system contributes greatly to domestic socio-economic development and global connectivity during periods of recovery and/or transition. Gavrilović, an established and historically successful company, i.e., an “Oldie-but-Goody,” is a case study in survival and adaptation; ultimately perhaps a model for other food marketing companies that must overcome rigorous geographical, social, political and economic challenges. This paper discusses food marketing systems and their development, provides a brief overview of Croatia’s food marketing system, and shares some lessons and best practices from Gavrilović.

Identifier

339.13.025.88 (497.5)

Comments

Author Posting. © Hrvatsko društvo ekonomista, 2005. This is the author's version of the work. It is posted here by permission of the Hrvatsko društvo ekonomista for personal use, not for redistribution. The definitive version was published in Ekonomski Pregled, Volume 56, Issue 11, 2005.

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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