Document Type
Article
Publication Date
2005
Publication Title
Advertising & Society Review
Volume
6
Issue
3
Abstract
Make no mistake—it is popularity that makes pop culture important. And it is the powerful visual imagery of advertisements that helps define the largely artificial construction we call gender. Sex-role stereotyping and gender representations are typically studied in content analyses of television and magazine advertisements. Less common are investigations into outdoor advertising, a medium that is ubiquitous and the most democratic—everyone has equal access to visuals. This essay calls attention to and offers insights on advertisements in our outdoor visual space, focusing on gender representations. Capturing and analyzing these ephemeral images can show how they influence how we feel, think, look, and act like a man or a woman through commercialization.
Recommended Citation
Morris, P. "Overexposed: Issues of Public Gender Imaging." Advertising & Society Review 6(3), 2005.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Copyright Statement
© The Advertising Educational Foundation, 2005.
Comments
Author Posting. © The Advertising Educational Foundation, 2005. This article is posted here by permission of the Advertising Educational Foundation for personal use, not for redistribution. The article was published in Advertising & Society Review, published by the Advertising Educational Foundation, Volume 6, Issue 3, 2005.