Document Type
Presentation
Publication Date
6-11-2004
Abstract
The research contributes knowledge about cultures and culture’s influence on advertisements. The study takes a macro-level perspective while identifying cultural differences that are linked to gender portrayal variations in advertisements. A model is built using 74 country economic and social statistics to arrive at cultural dimensions that are analyzed with a content analysis of magazine advertisements from 108 countries. Findings show stereotypical gender portrayals in advertisements throughout the world.
Identifier
UMI Number: 3135881
Recommended Citation
Morris, P.K. (2004). Explicating culture and its influence on magazine advertisements. (Doctoral dissertation defense presentation, Syracuse University).
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Copyright Statement
Copyright © 2004 Pamela K. Morris
Comments
This is a presentation to accompany the author's dissertation, "Explicating Culture and Its Influence on Magazine Advertisements."