Presenter Information

Ines Gonzalez Di MartinoFollow

Major

Business Administration

Anticipated Graduation Year

2021

Access Type

Open Access

Abstract

It is well known that there is an impact of viewers’ cognitive fit on decision performance in the context of information visualization. It has been suggested that domain knowledge impacts the formation of cognitive fit, decision performance, and the underlying cognitive effort. There is a lack of knowledge about the interplay of domain knowledge and cognitive fit impact on users’ cognitive and affective states. In this exploratory research we will explore this relationship and resulting user cognitive and affective states through the use of biometrics devices (eye tracking, facial expression, and Galvanic Skin Response)

Faculty Mentors & Instructors

Dinko Bačić

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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The Impact of Domain Knowledge and Cognitive Fit on User’s Cognitive and Affective States: An Exploratory Analysis Using Biometrics in the Context of Business Information Visualization

It is well known that there is an impact of viewers’ cognitive fit on decision performance in the context of information visualization. It has been suggested that domain knowledge impacts the formation of cognitive fit, decision performance, and the underlying cognitive effort. There is a lack of knowledge about the interplay of domain knowledge and cognitive fit impact on users’ cognitive and affective states. In this exploratory research we will explore this relationship and resulting user cognitive and affective states through the use of biometrics devices (eye tracking, facial expression, and Galvanic Skin Response)