Major
Business Administration
Anticipated Graduation Year
2021
Access Type
Open Access
Abstract
High fashion has influenced the masses for decades. Movies from Breakfast at Tiffany’s to The Devil Wears Prada show how impactful these designers can be on generations. But what if other forces influenced the masses in how they dress? This study dives into the connection between fashion trends and the economic condition at the time. Using a C5.0 Decision Tree Model, color data from Louis Vuitton shows since 1998, and key economic indicators, it can be concluded that in times of economic hardship fashion shifts towards less color and more muted neutrals.
Faculty Mentors & Instructors
Professor Carolyn Kmet
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Fashion and the Economy: Decision Tree Analysis of the Economy's Influence on Fashion Preferences
High fashion has influenced the masses for decades. Movies from Breakfast at Tiffany’s to The Devil Wears Prada show how impactful these designers can be on generations. But what if other forces influenced the masses in how they dress? This study dives into the connection between fashion trends and the economic condition at the time. Using a C5.0 Decision Tree Model, color data from Louis Vuitton shows since 1998, and key economic indicators, it can be concluded that in times of economic hardship fashion shifts towards less color and more muted neutrals.