Major

Accountancy

Anticipated Graduation Year

2021

Access Type

Open Access

Abstract

Globally, the video streaming services market is valued at over $42 billion and is projected to grow significantly (Grandview Research, 2019). With the emergence of the COVID-19 pandemic, which placed much of the United States into lockdown throughout 2020, video streaming platforms have seen shifts in their performances. In this study, we explore the changes in the financial outcomes and competitive landscape of the SVOD industry correlated to the virus outbreak. We report on four prominent platforms, Netflix, Amazon Prime Video, Hulu, and Disney+, to display the workings of their market. We compiled data related to these streaming services’ revenue, market share, subscriber count, and original content success, from before and during the outbreak (2018 to 2020). Our results demonstrate that COVID-19 has catalyzed growth in the already expanding SVOD market. In terms of our four indicators, each observed service has experienced consistent growth in almost every respect. Overall, all four services encompass most of the market share in the SVOD industry. We find that two services, Disney+ and Netflix, have outperformed their competition after COVID-19’s eruption and maintained dominance in terms of market share.

Faculty Mentors & Instructors

Anne Reilly, Faculty Advisor

BHNR 353 Research Final Paper .pdf (1802 kB)
Full Paper

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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The Impact of the COVID-19 Pandemic on Subscription Video-On-Demand Services

Globally, the video streaming services market is valued at over $42 billion and is projected to grow significantly (Grandview Research, 2019). With the emergence of the COVID-19 pandemic, which placed much of the United States into lockdown throughout 2020, video streaming platforms have seen shifts in their performances. In this study, we explore the changes in the financial outcomes and competitive landscape of the SVOD industry correlated to the virus outbreak. We report on four prominent platforms, Netflix, Amazon Prime Video, Hulu, and Disney+, to display the workings of their market. We compiled data related to these streaming services’ revenue, market share, subscriber count, and original content success, from before and during the outbreak (2018 to 2020). Our results demonstrate that COVID-19 has catalyzed growth in the already expanding SVOD market. In terms of our four indicators, each observed service has experienced consistent growth in almost every respect. Overall, all four services encompass most of the market share in the SVOD industry. We find that two services, Disney+ and Netflix, have outperformed their competition after COVID-19’s eruption and maintained dominance in terms of market share.