Major
Business Administration
Anticipated Graduation Year
2022
Access Type
Open Access
Abstract
Our team wants to help create a true branding message for the Chicago Famers Market Collective through surveying a diverse market. We did this by conducting in depth interviews through an unfocused groups guide in order to collect information in regarding to participants' opinions on branding and farmers markets. Afterwards, we will then analyze and summarize this information in a report for our client!
Faculty Mentors & Instructors
Stacy Neier Beran
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Exploring Branding with Chicago Farmers Market Collective
Our team wants to help create a true branding message for the Chicago Famers Market Collective through surveying a diverse market. We did this by conducting in depth interviews through an unfocused groups guide in order to collect information in regarding to participants' opinions on branding and farmers markets. Afterwards, we will then analyze and summarize this information in a report for our client!