Major
Business Administration
Anticipated Graduation Year
2022
Access Type
Open Access
Abstract
Through this project, our group was able to understand how to use market research as a tool for representing diverse perspectives. This is incredibly relevant as the business issue we investigated was how to digitally educate a collective/unified voice to a diverse group of end users. To achieve this, we included both qualitative and quantitative research in our project to get as rich and varied insights as possible, accounting for accessibility and ensuring people have multiple avenues to share. This guiding principle relates nicely to our group's anti-racist values as we have made sure to value all perspectives while gathering research and commit to including input from all voices.
Community Partners
Chicago Farmers Market Collective
Faculty Mentors & Instructors
Stacy Neier Beran
Supported By
Stephanie Jokich, Elsa Jacobson
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
CFMC Digital Education Research
Through this project, our group was able to understand how to use market research as a tool for representing diverse perspectives. This is incredibly relevant as the business issue we investigated was how to digitally educate a collective/unified voice to a diverse group of end users. To achieve this, we included both qualitative and quantitative research in our project to get as rich and varied insights as possible, accounting for accessibility and ensuring people have multiple avenues to share. This guiding principle relates nicely to our group's anti-racist values as we have made sure to value all perspectives while gathering research and commit to including input from all voices.