Major
Business Administration
Anticipated Graduation Year
2022
Access Type
Open Access
Abstract
In order to answer our business question: How might the Chicago Farmers Market Collective create a Unified Digital Marketing Strategy? Our team has conducted qualitative and quantitative research as well as end-user focus groups for the Chicago Farmers Market Collective. CFMC wants to determine their target market and attain a platform for connecting their customers to their vendors, while making the experience welcoming and equitable for all.
Community Partners
Chicago Farmers Market Collective
Faculty Mentors & Instructors
Stacy Neier Beran
Supported By
Sheree Moratto
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Team Blueberries - Chicago Farmers Market Collective Market Research
In order to answer our business question: How might the Chicago Farmers Market Collective create a Unified Digital Marketing Strategy? Our team has conducted qualitative and quantitative research as well as end-user focus groups for the Chicago Farmers Market Collective. CFMC wants to determine their target market and attain a platform for connecting their customers to their vendors, while making the experience welcoming and equitable for all.