Major

Business Administration

Anticipated Graduation Year

2020/2021

Access Type

Open Access

Abstract

Our team of Design Thinkers is researching new ways the Chicago Farmer's Market Collective (CFMC) can digitally educate their consumers in an engaging way.
In designing both a Quantitative Clickable Prototype as well as a Qualitative Unfocus Group Prototype, we can collect numeric data that shows trends, patterns, and our end users' opinions and motivations. During our first interview with CFMC, we determined they wanted to create a strong and diverse community where people from all walks of life feel welcome. Our group has sought to develop a nuanced understanding of consumers in a way that is simple, yet engaging.

Community Partners

Chicago Farmers Market Collective (CFMC)

Faculty Mentors & Instructors

Stacy Neier

Supported By

Stephanie Jokich, Co-founder & market manager, South Loop Farmers Market

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

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Team Starstruck Chicago Farmers Market Collective Market Research

Our team of Design Thinkers is researching new ways the Chicago Farmer's Market Collective (CFMC) can digitally educate their consumers in an engaging way.
In designing both a Quantitative Clickable Prototype as well as a Qualitative Unfocus Group Prototype, we can collect numeric data that shows trends, patterns, and our end users' opinions and motivations. During our first interview with CFMC, we determined they wanted to create a strong and diverse community where people from all walks of life feel welcome. Our group has sought to develop a nuanced understanding of consumers in a way that is simple, yet engaging.