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Major
Economics
Anticipated Graduation Year
2024
Access Type
Open Access
Abstract
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Our research objective is to identify consumer characteristics in Chicago neighborhoods with and without green roofs, compare their behaviors, and analyze whether there is a correlation between the existence of green roofs and environmentally friendly behavior. We used Chicago green roof map data to identify concentrations of green roofs, consumer behavior surrounding sustainability, and general demographics and modeled the data using cluster analysis (Lincoln park being the main comparison because it has the highest amount of green roofs). There were 5 clusters based on high response rate (positive) and low response rate (negative) to environment related behavior questions and median household income.
Faculty Mentors & Instructors
Carolyn Kmet, Senior Lecturer
Streaming Media
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
Green Roofs and Consumer Behavior in Chicago
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Our research objective is to identify consumer characteristics in Chicago neighborhoods with and without green roofs, compare their behaviors, and analyze whether there is a correlation between the existence of green roofs and environmentally friendly behavior. We used Chicago green roof map data to identify concentrations of green roofs, consumer behavior surrounding sustainability, and general demographics and modeled the data using cluster analysis (Lincoln park being the main comparison because it has the highest amount of green roofs). There were 5 clusters based on high response rate (positive) and low response rate (negative) to environment related behavior questions and median household income.