Major
English
Anticipated Graduation Year
2023
Access Type
Open Access
Abstract
This project uses content analysis from ten various Instagram pages from women entrepreneurs. The analysis highlights what linguistic choices women entrepreneurs use in their social media captions. The captions are also classified based on their framing of women entrepreneurship. Recent studies on women entrepreneurship has found that the Meso/Macro environment plays a role in the growth and development of women entrepreneurs. Taking an analytical gaze on these linguistic choices may open a space to understand the gendering stereotypes of women in entrepreneurship. Additionally, may reveal the gender sub-text that exists in the lingustic choices of women entrepreneurs.
Faculty Mentors & Instructors
Dr. Jenna Drenten, Associate Professor of Marketing, Quinlan School of Business
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
How Do Social Media Discourses Shape Gendered Stereotypes of Women in Entrepreneurship?
This project uses content analysis from ten various Instagram pages from women entrepreneurs. The analysis highlights what linguistic choices women entrepreneurs use in their social media captions. The captions are also classified based on their framing of women entrepreneurship. Recent studies on women entrepreneurship has found that the Meso/Macro environment plays a role in the growth and development of women entrepreneurs. Taking an analytical gaze on these linguistic choices may open a space to understand the gendering stereotypes of women in entrepreneurship. Additionally, may reveal the gender sub-text that exists in the lingustic choices of women entrepreneurs.